“Keep boosting your reels to connect with your audience and attract potential new customers,” Instagram said in a blog post. After running your ad, Instagram says it’s important to check your Insights to learn which ads brought in the most engagement. Reels that are posted to Facebook also aren’t eligible for boosting.īusinesses can boost their reels by finding the Reel in their profile grid and tapping the “Boost Post” button.

The social media giant notes that Reels that use third-party IP, such as copyrighted music, GIFs, interactive stickers or camera filters are not eligible for boosting at this time. To be eligible to boost your Reel, the Reel must be less than 60 seconds and have a 9:16 aspect ratio, which means it must be filmed vertically and have a full-screen format. Boosted Reels will appear in feed, Stories, the Reels tab and the explore page. Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences.

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